দ্যুতি চালু হচ্ছে…
polishing the counters
Since 2018
The light of adornment द्युति
In Sanskrit, dyuti means radiance — the glow a bride carries, the shimmer a child sees in her first pair of bangles, the confidence a college student borrows from her mother's old necklace. We build jewellery for those exact moments: real artisan craft at honest prices, with a promise — shine that lasts, skin that isn't punished.
Every Dyuti piece is designed in our Cooch Behar studio, plated with sealed anti-tarnish finishes, and shipped in keepsake boxes tied by hand. No gold rates, no percentage of 22-carat anxiety — just jewels to wear the way Bengal wears its sarees: bold, everyday, quietly extravagant.
শোলো সোনার ডানায়
Hand-set kundan, Cooch Behar studio
Anti-Tarnish Assured
Sweat & water-resistant plating that stays luminous for months.
Skin-Loving Crafts
Nickel-free, hypoallergenic finishes — wear all day, pain-free.
Insured SafeShip
Trackable, insured shipping across 19,000+ Indian pincodes.
7-Day Easy Exchange
Wrong size or mood-second thoughts? Swap it, effortlessly.
Eight years, one promise
- 2018
One trunk, one market stall
Chakraborty Enterprise begins as a single trunk of hand-picked jhumkas sold at Cooch Behar's weekly haat — sold out in two weekends.
- 2019
The first karigar workshop
We bring four karigars (metal-workers) in-house. Walima-style meenakari, kundan setting and gunmetal oxidising move from outsourced to artisan-made.
- 2021
Anti-tarnish R&D pays off
After 11 plating trials, Dyuti's sealed protective finish is born — jewellery that survives Bengal's monsoon and North Bengal's humidity alike.
- 2023
National shipping & COD
Insured SafeShip reaches 19,000+ pincodes. Cash on delivery makes first-time trust easy — 63% of orders now arrive prepaid couture.
- 2026
Dyuti goes online
The flagship digital vault opens. Every piece still packed by hand, marigold topis, note cards and all.
The house behind Dyuti
Chakraborty Enterprise
Dyuti is the retail identity of Chakraborty Enterprise — a family-run jewellery house founded in Cooch Behar. What began in 2018 as a market stall is today a vertically integrated studio: nine karigar families in Bengal and Rajasthan, a plating lab that has spent two years perfecting anti-tarnish sealing, and a fulfilment desk that packs thousands of orders with marigold topis and hand-written notes every festive season.
The enterprise also runs Dyuti Wholesale for boutiques and wedding planners, and Saat Jora Corporate — custom return-gift and staff-hamper programmes for companies across Bengal. Both are served from this same storefront underthe bulk desk.
- Registered office
- Siliguri Road, Opposite Maharaja Nursing Home, Cooch Behar — 736101, West Bengal
- GSTIN (demo)
- 19AAJCC4821F1ZQ
- Care desk
- +91 87775 23848 · care@dyuti.in
কারিগরি হাতে, ভালোবাসায়
“You can't rush a jhumka — the fretwork decides how it dances.” Nine artisan families make every Dyuti piece. Fair wages, festival bonuses, and the Diwali saree we gift them every year. That is the dyuti way.